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Yakety Yak Wireless
Business Type: Franchise
Financing Assistance: No
Training and Support: Yes
Total Capital Investment: $158,900 - $249,500
Liquid Capital Required: $60,000

Yakety Yak Wireless Superstore Franchise Information:

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Yakety Yak is a multi-carrier wireless superstore franchise that offers a unique shopping experience from leading brands such as Sprint®, Nextel®, T-Mobile®, Verizon®, Amp'd Mobile®, Alltel®, Cricket®, Motorola® and Bluetooth®, just to name a few.

Rather than limiting customers to a single product or service, as "exclusive carrier retailers" do, our stores promote an environment where our customers are "consulted with" not "sold to". We assist customers in choosing the wireless products and services that best fit their needs without the bias of exclusive dealers. We have found that this customer-centric approach allows our franchisees to experience heightened word of mouth advertising and unprecedented customer loyalty.

What Do Your Stores Look Like?

The Yakety Yak store design incorporates a fresh and exciting new approach in wireless retailing that fulfills the needs of today's consumer. We have contracted with some of the best retail store designers in the world to come up with our winning store design. Our stores embody the marriage of form AND function.

What Opportunities Does Yakety Yak Currently Offer?

We Currently Offer Two Distinct Opportunities:

Yakety Yak Franchise Owner- The individual store owner is the backbone of our business. We pride ourselves in supporting our franchisees on an individual basis. Our custom support solutions combined with our industry experience, gives our franchisees operational proficiency and customer credibility that would simply not be possible as an independent wireless retailer.

Yakety Yak Area Developer- The Area Developers contribute to our rapid growth by identifying prospective franchisees in their respective regions throughout the nation. These key associates are instrumental in working with potential franchisees to identify their suitability to own and operate their own Yakety Yak store locations.

Does Yakety Yak Offer Marketing Support?

As a Yakety Yak Franchisee you will benefit from Yakety Yak's name recognition and our nationwide marketing campaigns. Our staff of experienced consultants assist you every step of the way, enabling you to make your location unique, while still utilizing our proven business systems.

Yakety Yak will assist you in creating and executing your own marketing strategies. We listen to feedback from our franchisees. Consequently several of the promotional items that we make available were originally suggested from owner/operators. Through executing our marketing strategies, combined with your drive to exceed customer expectations, we feel confident you will have all the tools you need to succeed.

How Many Stores Does Yakety Yak Currently Have Open?

As of March of 2008, there are 49 Yakety Yak Wireless Superstores open for business nationwide and an additional 37 franchise commitments sold. Within the next year we expect to have a retail distribution footprint that exceeds 100 stores nationwide.

How Long has Yakety Yak Been in Business?

Our success story starts with college friends who wanted to create a unique buying experience in the wireless industry. Frustrated with the lack of options in the marketplace, in the spring of 1999, Jared Turner and Jimmy Kindred opened their first Yakety Yak Wireless Superstore in Mesa, Arizona. They quickly developed partnerships and revolutionary marketing strategies to grow the Yakety Yak brand.

What Kind of Training and Support Does Yakety Yak Offer?

Support is the cornerstone of our franchise system. The strengths of this system can be attributed to constant monitoring of industry changes. Yakety Yak's support team coaches store owners how to operate and manage a successful business using regional, on-site, and distance learning methodologies.

Be Part of the $138 Billion Wireless Industry: You Do Not Need Prior Experience to Join an Industry Leader!

We invite you to earn your piece of a $138 billion industry by partnering with one of the nation's largest independent wireless retail franchise companies. The Yakety Yak brand has been established since 1999 with a franchise community that has grown to over 200 opportunities sold, over 40 stores open nationwide and many new locations expected to open for business in the near future. Our nationwide presence has allowed us to create volume pricing and established vendor and supplier relationships to facilitate higher profit potential to our owners.

A Booming Industry
Can you be without your wireless phone for more than one day? As wireless phones and technology are constantly evolving, they have increasingly become more than just a tool to make and receive calls. Instead they have transformed into a platform for internet access, email on the go, GPS with turn by turn directions, picture and video messaging, and more. As of 2007, there were 255 million wireless subscribers and $138 billion dollars were generated in revenue. Since studies predict exponential growth in wireless across multiple platforms, it is our belief small business owners could not be involved in a better industry.

Choice and Flexibility Makes Us Different
Yakety Yak Wireless is a forward thinking company and one of the few franchises of its kind with choices and flexibility in the wireless business. Yakety Yak store owners enjoy the option of offering services from a single or multiple provider lineups, such as Verizon Wireless, Sprint, Alltel, T-Mobile, Cricket and Metro PCS. With Yakety Yak's business model, franchisees may select and customize services specific for their location to produce the greatest revenue possible. Additionally, you may choose from our business models, including our full-scale retail stores and our business in a business model, the Yakety Yak Express. Depending on your goals and finances, we have a business model that will work for you.

Name Recognition
Our stores have been recognized and awarded for excellence in nationally publicized industry magazines including Entrepreneur Magazine, RCR News and the cover of Wireless Dealer Magazine. With a catchy name like Yakety Yak, your store(s) will benefit from our branding, and credibility as a national brand.

The Niche
Yakety Yak's vested owners know what it takes to go above and beyond to deliver speedy and personalized attention. Yakety Yak's customer-centric approach offers unique programs truly designed with the consumer in mind including our phone trade-in program (Yak Swap); bundled accessory deals (Yak Paks); phone repair, unlock, flash, and recycle services and a customer satisfaction follow-up program.

Investment / Training / Support:

Invest in a Solid, Proven Franchise Model
Yakety Yak offers all the advantages of a well established company, without the enormous fees that most franchises charge. With the Yakety Yak model, you do not pay the royalties which are required in most franchise arrangements - often from 6% to 14% of your gross sales, regardless of whether or not you are making a profit at the end of the month. Our goal is to help guide our franchisees to a solid return on their investment and to build a strong business that will continue to grow.

An Affordable Business to Own
Franchisees can open and operate a full-scale Yakety Yak Wireless store or business in a business model with a reasonable level of investment. Many comparable franchises require years of amortization of the initial investment to reach profitability. We are committed to helping you grow your business with minimal out-of-pocket expenses.


Be In Business For Yourself But Not By Yourself!
Take advantage of Yakety Yak's comprehensive training program, support and corporate infrastructure so you will not be navigating the wireless industry alone. Yakety Yak offers a personalized approach with one-on-one coaching and a single point of contact throughout the startup process and ongoing support.

No Previous Industry Experience is Needed
To prepare our franchisees for the highest possible level of success, franchisees have access to our proprietary operations manual and internal website. Our teams also host a comprehensive training program through classroom workshops, mock stores, conference calls and our internal distance learning website. Our 4-6 week industry training program and curriculum encompasses everything you'll need to become an industry expert and open the doors to your new store.

Teams to Back You Up
Yakety Yak has dedicated teams for real estate, marketing, legal, accounting and sales to assist you in successfully operating and managing a profitable business. Yakety Yak also has travel teams available to assist franchisees at their locations when initially opening to the public. Plus, franchisees have access to a network of business-minded peers and entrepreneurs who are willing to share their ideas and experiences.

Testimonials

"The dedicated, knowledgeable and talented team at Yakety Yak have made my transition into the retail world an easy one. I couldn't have done it without their first rate support system."

– James Broutman, Raleigh NC

"I have not had the opportunity to tell you again what a fantastic job you did during training last week. You are such an inspiration for us Yakers! I would highly recommend to anyone who has an employee to let them attend the training. It was fantastic and well worth the time and money involved."

- Linda Perrewe, Murray, KY


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